据艾瑞咨询调查数据显示,2021年移动广告市场规模超过8000亿元,增速超20%,蓬勃发展的移动广告营销市场为应用获量变现打下基础。另一方面,截至2021年12月底,中国手机网民规模达10.29亿人,同比增速放缓,用户规模触到增长天花板,开发者对应用变现、留存的重视度也随之高涨,移动应用的运营策略该如何调整?
华为开发者联盟、艾瑞咨询、AppGrowing三方联合,共同发布《2022年移动应用运营增长洞察白皮书》,全方面多层次解读移动应用运营增长现状和趋势、广告投放趋势、运营增长挑战和策略,以及运营人员工作能力调研结果。
《2022年移动应用运营增长洞察白皮书》内容如下,点击下方链接即可领取完整版。
01移动应用运营增长现状&趋势
![](https://pic4.zhimg.com/80/v2-a9faee8beb3b6312617dff343b2877e3_1440w.jpg)
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![](https://pic4.zhimg.com/80/v2-c6aa56a6dbaa8e25201709d238fe0f37_1440w.jpg)
02 移动应用广告投放趋势
![](https://pic4.zhimg.com/80/v2-2d7ace078bc39b42d35663641931b0d3_1440w.jpg)
![](https://pic4.zhimg.com/80/v2-239b3b7de275c2195b441f5301c17553_1440w.jpg)
![](https://pic4.zhimg.com/80/v2-f093e8048611e487f6ab54378d885baf_1440w.jpg)
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03 移动应用运营增长挑战&策略
![](https://pic1.zhimg.com/80/v2-d4bcfa9b7de018aea8bbae706a21b0fc_1440w.jpg)
![](https://pic4.zhimg.com/80/v2-38989ba584a11d73073de01b8b6c832f_1440w.jpg)
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![](https://pic1.zhimg.com/80/v2-efc0541bbff966b29f0ffd86ab15ce94_1440w.jpg)
04移动应用运营人员工作能力调研
![](https://pic2.zhimg.com/80/v2-a4710d01edf36aad0b7494ab4db21241_1440w.jpg)
![](https://pic2.zhimg.com/80/v2-9fccc595efaaa263ab8b1aae4bb92155_1440w.jpg)
![](https://pic4.zhimg.com/80/v2-1f9b6760d0ef06a1f1699bf80c39015b_1440w.jpg)
以上是《移动应用运营增长洞察白皮书》部分内容节选,更多内容请查看完整版白皮书。